Building Trust and Attracting Pilot Customers Through Messaging

"**About this event**\nHow do you tap into a tight knit, referral based network when you are new? On July 3rd and 10th, join MaRS for an immersive workshop, where you will gain valuable insights into the mining industry's unique dynamics and learn how to leverage credibility factors to build trust with potential customers.\n\nGuided by our expert facilitator, you'll navigate the intricacies of developing a winning marketing strategy, from pinpointing your target audience to crafting a comprehensive plan covering all aspects of marketing. We’ll put in focused effort onAccount Based Marketing (ABM), so you can learn to tailor strategies that resonate with and enroll your ideal customers across the buyer journey.\n\n\n\n**Workshop Schedule**\n\nJuly 3, 2024, 12:00 p.m. - 2:00 p.m.\nJuly 10, 2024, 12:00 p.m. - 2:00 p.m.\n\n\n**Key Topics Covered:**\n\nDecode the Credibility Factors: Understand the crucial elements influencing buying decisions\nCraft Your Unique Position: Learn the art of crafting a compelling Marketing Positioning Statement (MPS) to set your offering apart.\nBlueprint for Success: Develop a comprehensive marketing strategy encompassing target customer identification, product positioning, placement, pricing, channels, and promotion.\nUnleash the Power of ABM: Explore the realm of Account Based Marketing (ABM) and its practical application in the mining sector.\nTailor-Made Engagement: Create an ABM strategy tailored to engage, delight, and enroll your target customers.\nHands-On Learning: Dive into interactive exercises and group work, leveraging scenario-based learning to maximize experiential understanding."